From Deep Research to Dynamic Storytelling
Double or Nothing Media is a live storytelling and media production company that transforms deep historical research, complex business challenges, and environmental insights into compelling, scalable narrative products.
We create unforgettable content across two main areas: Live Entertainment and Narrative Consulting.
1. Live Entertainment: The Secrets & Lies Brand
The NYC’s Secrets & Lies format is our flagship product: an acclaimed live show that blends deep research, theatrical performance, and an interactive “spot-the-liar” game.
- Secrets & Lies: Critically acclaimed and staging sold-out performances, our original show is the home for fascinating, little-known tales of New York City history.
- The Format is Scaling: Due to its success, the Secrets & Lies format is focused on building a plan to expand to all five boroughs—proving the scalability and high demand for this type of engaging, educational entertainment.
2. Narrative Consulting
Leveraging our founder’s expertise across business, storytelling, and science, we work with clients to craft powerful narratives that drive action.
- Creating products that solve real-world problems and challenges.
- Building business plans that make those products financially sustainable.
- Telling stories about how the products we create improve people’s lives and protect the natural world.
Why Double or Nothing?
The core of our work is taking a calculated risk on the story that matters most. Our founder’s decades of experience have appeared in publications like The Washington Post, Foreign Policy Magazine, TED, and PBS. This background ensures that every project, from a packed live show to a comprehensive business strategy, is built on a foundation of journalistic rigor and narrative mastery.
Double or Nothing Media 